Rams wrote these principles in 1973 as a way of organizing his own thinking about design at Braun, and the page gives the standard ten: innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally friendly, and as little design as possible. It's the usual text, worth a reread if only because "honest design does not make a product more innovative, powerful or valuable than it really is" reads today like a form letter addressed to the entire consumer electronics industry, return to sender. The page also notes his influence on Jonathan Ive and, through him, the first iPhone. Which is accurate, and also the moment Apple internalized "less, but better" and produced a phone where you can't replace the battery. Principle four says good design is self-explanatory; Apple engineers still can't select text. The stand is, I assume, sold separately. Rams' line about details being the baseline of quality holds up. So does the SK4, which is more than I can say for anything with a touchscreen manufactured after roughly 2010.